Launched in 2015, Genesis is the premium division of Hyundai and the first luxury automotive brand from South Korea. While it’s still in its infancy, it has proven that it can compete with European and Japanese automakers in the luxury car segment with its flagship G90 and midsize G80 sedans.
However, there was still doubt whether it can come up with a fun, nimble sports sedan that can hang with the likes of Audi A4, Mercedes C-Class, and BMW 3 Series. The answer comes in the form of the 2018 G70, a well-rounded luxury sports sedan that will catapult Genesis to the next level.
Overview of the 2018 Genesis G70
As an entry-level luxury sports sedan, it seems impossible for the G70 to succeed in an arena dominated by well-established names. Yet, some people have touted the latest Genesis as the slayer of the BMW 3 Series, the benchmark for luxury sports sedans. This prediction is not exactly unreasonable, considering that the former boss of the BMW M division, Albert Biermann, is now the executive vice president for Genesis’ performance machines.
Nonetheless, the G70 was not specifically designed to challenge the 3 Series. Instead, Biermann wanted to create a car that offers a better combination of luxury, performance, and value than its competitors.
The 2018 Genesis G70 is basically a smaller version of the G90 and G80, with the same chrome frame and a crest-shaped grille. However, it looks more dynamic because of its more angular design cues. At the front, it features a honeycomb-like grille and angled headlights that taper toward the grille, which give it a more aggressive appearance. With sculpted side sills, muscular rear haunches, and a sporty bumper, it’s athletic enough to compete with the 3 Series and C-Class. Still, the G70 is not overly sporty. It does exude an elegance that befits a luxury sedan.
The materials inside the 2018 G70 are of premium quality, including aluminum (more…)