Launched in 2015, Genesis is the premium division of Hyundai and the first luxury automotive brand from South Korea. While it’s still in its infancy, it has proven that it can compete with European and Japanese automakers in the luxury car segment with its flagship G90 and midsize G80 sedans.

However, there was still doubt whether it can come up with a fun, nimble sports sedan that can hang with the likes of Audi A4, Mercedes C-Class, and BMW 3 Series. The answer comes in the form of the 2018 G70, a well-rounded luxury sports sedan that will catapult Genesis to the next level.

Overview of the 2018 Genesis G70

2018 Genesis G70 - Select Auto Imports
Image via Flickr by derrickbrutel

As an entry-level luxury sports sedan, it seems impossible for the G70 to succeed in an arena dominated by well-established names. Yet, some people have touted the latest Genesis as the slayer of the BMW 3 Series, the benchmark for luxury sports sedans. This prediction is not exactly unreasonable, considering that the former boss of the BMW M division, Albert Biermann, is now the executive vice president for Genesis’ performance machines.

Nonetheless, the G70 was not specifically designed to challenge the 3 Series. Instead, Biermann wanted to create a car that offers a better combination of luxury, performance, and value than its competitors.

Exterior

The 2018 Genesis G70 is basically a smaller version of the G90 and G80, with the same chrome frame and a crest-shaped grille. However, it looks more dynamic because of its more angular design cues. At the front, it features a honeycomb-like grille and angled headlights that taper toward the grille, which give it a more aggressive appearance. With sculpted side sills, muscular rear haunches, and a sporty bumper, it’s athletic enough to compete with the 3 Series and C-Class. Still, the G70 is not overly sporty. It does exude an elegance that befits a luxury sedan.

Interior

The materials inside the 2018 G70 are of premium quality, including aluminum door handles, quilted leather door panel inserts, soft-touch materials, and Nappa leather seats. The driver seat features Genesis’ smart posture control system, which can automatically adjust the seat, heads-up display, steering wheel, and outside mirror to achieve the ideal position.

Additionally, the G70 has a simple, slim dashboard to reduce distractions and give the driver better visibility. Its advanced infotainment system comes with a neat 8 inch display, as well as useful features such as Android Auto, Apple CarPlay, MirrorLink, and server-based voice recognition technology.

Drivetrain

Buyers have three engine options to choose from. The first is the standard 2.0-liter turbocharged four-cylinder GDI engine that delivers 249 hp and 260 pound-feet of torque, or 252 hp with the optional Sports package. The diesel version features a 2.2-liter four-pot engine rated at 199 hp. Then, there is the top-of-the-range G70 Sport, which uses a 3.3-liter Lambda V6 engine that makes a solid 365 hp and 376 pound-feet of torque. With this engine, the G70 can reach 62 mph from a stationary start in 4.7 seconds and a maximum speed of 168 mph.

The 2018 Genesis G70 is at least comparable with its competitors in terms of design and performance. However, its great value gives it a significant edge in the crowded premium compact segment. With this impressive addition to its lineup, Genesis is definitely on the right track to becoming a formidable luxury automotive brand.

Genesis Becomes an Even Bigger Brand with the 2018 G70

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